Saturday, June 25, 2011

Defining the design challenge

Were you prepared? Yes I had written up some notes and suggested we meet for coffer prior to arrange what we were going to say and who was going to speak.
Was the client prepared? Yes they had examples of what they had done
did the client know what they wanted? yes ...... (add what they wanted)
was the client relying on your suggestions? No
Did you behave in a professional manner? Yes we all dressed & spoke appropraiatly
were you firm enough with the client? yes
were you intimidated by the client? I was a bit just as I was a student and did not know if they would take us seriously or if they were going to be difficult
was the client intimidated by you? no i dont think so she was very friendly
what other information can you elaborate with?
(look at what elise wrote)

As a class we were given the task to create a design solution for a real company.
we were divided into groups to do work for 4 companies they included;
Gibbs design - create a website
Home Tavern - Graphic for Tv inside the premise
Fitness 4 Women - Re-branding
TAFE Department - Promotional posters

Luke asked us if we had a preference of what we wanted to do. Elsie Pip and I all chose to do Fitness 4 Women.

Elise prepared a meeting with Charles (the owner of the store) and we ended up having a meeting with his wife sharon who manages and runs the gym.
We prepared a group meeting and discussed what questions that we were going to ask Sharon prior to meeting her that day.
Some of the questions included;

- What colours would she like/dislike for her business identity?
- What promotional materials would she like done?
- If so will images be supplied?
- Will the rebrand package just be a business name or include and logo?

We approached her by asking her what she wanted from us and what she had in mind. We decided as group that we listen to her and write down everything she wanted us to do and then go from the meeting a discuss what we could do and prepare a proposal. 

Sharons' first suggestion was motivational posters for inside the gym, and also promotional girts like pens, nail files etc.
We discussed more of looking at re-designing a logo and identity for the company.
A list of what the client wanted was;
  • Motivational posters
  • pull up signs with information added
  • t-shirts/backpacks
  • hats/lanyards
  • towels
  • letterhead
  • logo
  • business cards (individual ones for each staff member)
  • stickers for car/window
  • 12 day pass
  • signage for frot of shop
  • display board for front of shop.

I believe we were prepared for the meeting a we discussed questions and possible outcomes. After the initial meeting with Sharon we discussed how the meeting went and meet with Luke to gain more insight on what he believed we should do.  We spoke as group and decided that we could work on the corporate identity for the business. 

The client was prepared an knew what she wanted. She was happy with our suggestions but also had a lot of her own and a wide range of things that she wanted done for the business.
Sharon knew what she wanted in promotional material but when it came to the corporate identity she did not seem as confident and as a group we got the impression that they were happy with the design they had just wanted it placed on motivational posters and promotional material.

Throughout all the meeting with the client all of the group behaved in a professional manner and dressed appropriate for meeting. 

I believe we firm enough with the client in suggesting that we just work on a corporate identity and not everything else she wanted as it was a lot of work to undertake in such a short amount of time. The client was very friendly and acceptable to the advice and information we gave her.
At the beginning i was slightly intimidated as I was a student and I was not sure how she would perceive us or take us seriously. After meeting with the client I was much more relaxed as she was friendly and easy to work with. Sharon works with people everyday as part of running her business and I belive she was not intimiaded by us as she is used to working and speaking to people all day everyday.

After the initial meeting I arranged for the group to meet with Sharon to discuss the proposal and design solutions for her business. Sharon happily signed everything we had in proposal and was happy with everything we included. Throughout the time spent with the client we used email and phone as a way of communicating. Our last meeting was the week of Monday the 13th of July.
The experience of working with a real client in my experience was great, I think this had a lot to do with the client being easy to get alone with and happy with all we wanted to do. I think if their were charges involved they would be a lot more pickier. 






No comments:

Post a Comment