David Carson Inspired design

Luke asked us to design a piece just using the words breaking all the rules of type.
This is my second attempt at the piece. I'm not 100% sure if I like it or not, it looks to all over the place.

Bye Bye Easter Bunny!

David Carson

• Former professional surfer, in which he was ranked number nine in the world
• BFA degree in sociology San Diego University
• Principle and Chief designer of David Carson Deign
• His work has been featured in over 180 magazines and newspaper articles around the world.
• His first book 'The End of Print" (forward by David Byrne) is the top selling Graphic Design book, selling over 200 000 copies.
• His other books include 2nd sight, fotografiks, TREK and The book of Probs with Marshal McLuhan
• Art Director of the McLuhan estate 
• Lectures all around the world, and also teachers a week long workshop at the school of Visual arts in NYC each summer.
• Master of typography
• Past five years he has branched out into film and television to direct commercials and videos.
• Davids' work is subjective and largely driven by intuition, with an emphasis on reading materials before designing it, and experimenting with ways to communicate in a variety of mediums.
• most important things a designer should remember? (Carson's answer)

who is the audience, what is that audiences's visual language, what type of things are they seeing? how can you communicate and reinforce visually what is written or spoken and how can you stand out from the competition in that particular field?

• Advice to other designers...

Do what you love, trust your gut, your instincts and intuition and remember the definition of a good job: If you could afford to, if money wasn't an issue, would you do the same work? If you would would, you've got a great job! If you wouldn't, what's the point?


Neville Brody

• born in London
• studied Graphic Design at the London College of Printing and Hornsley School of Art
• Came into public eye through his record cover designs and involvement in the British Independent music scene in the early 80s
• Internationally renowned designer, typographer, art director and brand strategist.
• Founder of the Research studios network.
• Lecturing and contributing to a variety of cultural and educational activies
• art director at Fetish Records
• experimented with a mixture of visual and architectural elements, to put these ideas into practice in 1981 - 1986 through his innovation styling of The Face Magazine.
• public acclaim through ideas on incorporating and combing typefaces into designs.
• He has designed his own typefaces
• referred to as a "star typographer"

Winter in Wagga Wagga - Logo Ideas

These are a few logo designs I came up with for the Winter in Wagga Wagga promotional piece.

I found it hard trying to represent Wagga in winter as things that you associate with winter such as skiing, snow men, snowflakes, snowboarding etc is not found in Wagga as it does not snow or reach temperatures cold enough to do winter sports like these.
When researching more into Wagga I thought of symbolic icons of Wagga such as Crows, Silver banksia and Colours. I had a play with incorporating these in the logo but none worked out well. Figure 4 shows an example of one of the logos that i liked but there was limited information on the silver Banksia being the emblem of Wagga so i decided not to go with this Logo.
I then decided that although Wagga has no mountains we do have plenty of hills and outside Wagga we have "the rock" so i decided to incorporate this into the Logo. Figure 1, 2, 3 and 6 all show this concept in different ways.
I wanted the logo to represent Winter, i decided to use colours to represent this. I used Kuler to help me come up with a colour combination. Figure 1 & 5 i used the theme winters pale light. Figure 2 & 3 i used winter fog: stowaway.

FEEDBACK: Feedback that was given in regards to my logos was that when shrunk in size some of the logos will not show 'in Wagga Wagga' so this will need to be taken into consideration as logos can be very small in size and this information needs to be seen clearly.
Figures 1 & 5 reminded some of another logo that had already been down from other compnays. I dont wont my logo to be confused with any other company so i decided to stay clear of these colours.

I decided going with Figure 2 as I found is was most appealing and I liked the combination of Colours and had a bit of personality to it. Not 100% sure about the W, I like it but then I don't. Will get a few opinions in class.

Cafe Babouche

In class Casey asked us to Create a 100mm x 265mm landscape advert for Café Babouche using the transparency tools and a range of text frame options, it looks a bit hideous!
I should have cut background from coffee image and i think it would look alot better .. I will get around to doing this, to see if i can improve the design.

Week 5 Pumkin Patch Spread

In class Casey asked us to develope a spread using some of the InDesign tools we have learnt.
This is what I came up with ....

My theme for the magazine spread was nautical. This is why all children in spread are dressed in Navy blue, red and white and incorporating stripes.